The Philosophy

At Total Design Shop we've been forging great visual design, brand development, and web integration solutions for generations. We work closely with you to refine the core mission and goals of your organization, program, or project and then hand craft the tools you need to clearly communicate that message to your marketplace. The result is old world craftsmanship hammered out with the finest modern tools.

Client relationships are the foundation of our process at Total Design Shop. We take the time to really listen to our clients before offering solutions-after all, we know design, you know your business. You are passionate about what you do and our understanding of that passion allows us to forge great design.

"A logo is the point of entry to the brand."

-Milton Glaser, Designer

The logo is the key element of your organization's brand identity. While the logo will come to represent the greater vision of every piece of marketing and communication materials your company produces, it must ultimately stand on it's own as the face of the organization. This design process provides an opportunity for you to focus on the essential qualities of your business, and to express those qualities in an image that holds your place in the market. It is from this mark that all related artwork flows and contributes to your overall visual communications strategy.

The brand message established with the logo must be reinforced by your collateral materials, and in particular the stationery package. This group of business papers is a vital part of your organization's image, as well as being a functional necessity of customer and vendor communications. All of these pieces-business card, letterhead, envelopes, and forms-should reinforce the brand identity message and personality. The business card can play the biggest role in establishing communications, as it is often the first contact any potential customer has with your business or organization. This initial impression must be clear and compelling to take full advantage of the opportunity.

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