Holiday Tree Farms Website
Redesign, SEO and Marketing
Oregon supplies more Christmas trees than anywhere else in the world and Holiday Tree Farms is the largest wholesale Christmas tree supplier in Oregon, delivering over 1 million real Christmas trees annually all over the United States, and several parts of the world. Their wholesale Christmas tree farms have over 8,000 acres and they were pioneers in the Christmas tree industry creating the sheared, conical Oregon Douglas fir Christmas tree that is enjoyed today.
“We brought Total Design Shop in to redesign our website and develop a marketing plan with the goal of using the website as a tool to broaden our customer base. Total Design Shop really took the time to understand our marketplace and our position within it. We hadn’t had much success with digital marketing in the past and were somewhat reserved going in, but with Total Design Shop we had a very collaborative relationship and they informed us, along the way, what was being done and why.
The website was an overwhelming success and within the first month our organic rankings are on the rise and traffic has increased 245%. More importantly for us, the site optimization has yielded an increase of 1,900% in leads within the first two weeks and all leads generated are considered to be high quality. With Total Design Shop’s help, we’ve seen the real value of digital marketing and feel confident going forward as they help us find new opportunities.
The level of service we received from Total Design Shop was far beyond our expectations, and we look forward to working with them more as we align our brand.
We are extremely happy with the results; the only regret we have is not hiring them sooner.”
Jeff LarcomVice President Sales and Marketing
Los Angeles Wholesale Lot
Holiday Tree Farms came to us as the largest Christmas tree grower and wholesaler in the world and a brand that was anything but representative of their position in the marketplace. We did a competitive analysis both online and off and crafted a strategy that would communicate effectively with potential customers and work as a lead generation tool.
Web Design & Development
The website is built on the ForgeFusion content management system and features a large, stunning slideshow on the home page along with an expandable footer that is available throughout the site. The content is organized topically and utilizes tabbed navigation to access the sub-content.
The main website is structured to utilize the image library Holiday had built over the years and tell the story from a family run Christmas tree farming business. This site focuses on the farming aspects and general corporate communication.
The Los Angeles website has two primary objectives. The first is to house and focus all the wholesale selling tasks including more detailed information regarding tree quality, transportation and pricing. The second objective is the creation of highly optimized landing pages revolving around wholesale sales initiatives.
SEO & Digital Marketing
The Los Angeles website was optimized for wholesale lead generation. We created several PPC campaigns with both Google AdWords and Bing Ads. We were able to optimize the campaigns providing high quality leads with an impressive ROI.
- Competitive Analysis
- Digital Marketing Strategy
- Web Analytics
- Mobile Website
- User Experience
- Information Architecture
- Search Engine Optimization
- PPC Campaign
- Link Building